About Us
The Pureweft Story
Redefining Authentic Silk
Welcome to Pureweft, a proud initiative by Goearth Enterprises Private Limited. Rooted in the heart of Bhagalpur—the historic Silk City of India—we are more than just a brand; we are a movement dedicated to preserving the purity of Indian handloom.
For over a decade, our founder, Chandan Kumar, has been deeply embedded in the textile manufacturing ecosystem. Working closely with established merchants and the local weaving community, a harsh reality became apparent: the premium silk market had become an exclusive club.
Big brands were overpricing genuine silk, making it inaccessible to the middle class, while the master weavers behind the looms were denied their rightful value and respect. Pureweft was born to bridge this gap. We are here to prove that true luxury doesn't have to be overpriced, and ethical business means honoring the hands that craft the fabric.
The Pureweft Promise
"Pureweft" is not just a name; it is our strictest commitment to you. From cocoon to handloom, every thread tells a transparent story.
100% Originality
Authentic, natural silk crafted directly from the cocoon. No blends, no compromises, just pure fabric.
Accessible Luxury
We have eliminated inflated brand markups to bring premium silk to your wardrobe at a fair, consistent price.
Ethical Craftsmanship
We ensure our weavers receive the respect and financial value they truly deserve for their artistry.
Our Mission
To make 100% pure Bhagalpur handloom silk accessible to every household in India without compromising on quality, while building a trusted, transparent network that honors the weaver and delights the customer. Explore our exclusive collections of Tassar, Desi Kosa, and Dupion Mulberry Silk.
Shop The Pureweft Collection →They Love Us!!!
"I have always loved silk, but finding genuine fabric online was tough. Pureweft’s Tassar silk saree exceeded my expectations. The quality is incredibly pure, and the transparent pricing is a breath of fresh air. Highly recommended!"
Kavita Menon
Teacher, Kerala
"The authenticity of Bhagalpur silk truly shines through in their products. I wore their Dupion silk to a family function and received so many compliments. It feels luxurious but didn't burn a hole in my pocket."
Priya Rajput
Working Professional, Delhi
"Knowing that my purchase directly supports the weavers of Bhagalpur makes wearing Pureweft even more special. The delivery was fast, and the 100% original fabric promise is completely genuine."
Sneha Desai
Homemaker, Gujarat
"As someone in the textile business, I can vouch for the originality of Go Earth's Pureweft collection. The handloom texture is perfect, and their consistent pricing across India makes them a reliable partner."
Vikram Sharma
Boutique Owner, Mumbai
"I ordered a Desi Kosa silk saree and the craftsmanship is brilliant. You can feel the 'from cocoon to handloom' journey in the weave. Beautiful packaging and excellent customer service."
Ananya Singh
Textile Enthusiast, Bangalore
"Finally, a brand that offers premium Indian silk without the exorbitant designer price tags. Pureweft has become my go-to store for authentic ethnic wear. The regular discounts are just the cherry on top!"
Ritu Chatterjee
Entrepreneur, Kolkata